In my experience, when searching for a business/franchise opportunity, diving as deep as you can to gain the knowledge needed to make an informed and intelligent decision is paramount.
Not being the brightest star in the sky, I have learned that the more you know, the more you know. I have been privileged to work with and help many achieve their personal and financial goals through franchise ownership, which only came about by doing a deep dive and not a cursory investigation.
Processes are created for a reason, and the way I take my clients through an investigation is to provide a means for them to do a deep dive and not leave any stones unturned. They gain the proper knowledge to make those informed decisions necessary to move forward or back in some cases as we know, “Ownership is not for everyone.”
The adage “always be learning” is the greatest of testament to those that have chosen the path of doing it for themselves as they realize that being the smartest “person” in the room leaves much on the table.
I provide my clients with a process to dive deep get answers to questions they might not have ever thought of, gaining that ability to make informed and intelligent decisions.
Cursory investigations rarely turn into wins as much is left to be addressed/answered and frequently end up as walking away from an opportunity that can bring you everything you dreamed of when it comes to autonomy, financial, and personal gain.
If you choose a path to learn about business ownership, do yourself a favor and commit to the “Deep Dive.”
